We are honest about what we do, we would never risk using a technique
that falls outside of search engine guidelines.
Many people wonder if SEO is an ethical practice. The truth is that not only is SEO ethical, it is also necessary. However, you need to do it right and avoid unethical means. Because a search engine looks at the position and frequency of keywords, many businesses foolishly opt for practices like stuffing a web site with hidden/invisible keywords hundreds of times (called search engine spamming ). Such quick-fix solutions generate high initial traffic, but this goes into a free fall pretty fast because most search engines detect spamming and penalize such sites or drop them entirely. Spamming is not ethical SEO, search engines do not like any technique that artificially attempt to boost rankings.
Ethical SEO techniques are simple, sustainable and deliver consistent results over a fairly long period of time. Any online business expecting to do well needs to dedicate time and energy to an ethical SEO strategy, to ensure that their web site is always visible and therefore profitable. This is a must because search engines constantly change their search methodology and their rankings. The only thing that will keep the web sites in good standing is in spending resource in providing genuine, useful, timely and updated information in a consistent manner. With a well-maintained ethical SEO strategy involving organic SEO, you will get results that do not wildly fluctuate with changing search methodology.
Ask yourself how many times you have been misguided by the top ranking page in a search to find that it is meaningless? Ethical SEO guarantees a high ranking, not the “top ranking”, which changes over time.
Ethical SEO does not deal with advertising gimmicks like “Guaranteed No. 1 Ranking” or “Special arrangements with Google.” These are tactics that come with their own set of problems. Recently, a famous car company used questionable SEO tactics and was soon caught by Google. The result was immediate delisting and stern warnings.
Since 85% of traffic to most web sites is directed through a search engine, it becomes important to understand search engines' ranking methodology. Unfortunately, this is a bit complicated and is best left to the experts. However, there are some basic steps you can take to ensure that your SEO strategy is ethical.
Whenever a website succumbs to illegal practices, it is because of a temptation to succeed far quicker than it really deserves to. Google's guidelines are quite clear on issues like hidden text and hidden links to duplicate content. Ethical SEO never forgets that websites are meant for people, not for search engines and high page ranks. If your site is liked by people it will automatically get visitors to return over and over. That, in turn, will further boost your page ranking. It is an ongoing process.
The problem with ill-educated consumers is that they think SEO works like magic. If it appears magical, then it's probably not ethical SEO at all.
While the advantages of ethical SEO outweigh its restrictions, it is important to be familiar with what ethical SEO does and does not do.
So what would you like for your website: 1000 hits per day that convert to 87 transactions, or 350 hits per day but with 200 of those translating into transactions? We think you'd prefer the latter and the way to do it would be to go with ethical SEO.